农户间知识共享影响因素的ISM模型分析

摘要

为促进农户间知识共享和推动农业技术扩散,在界定农户间知识共享内涵的基础上,从内部和外部两个方面归纳农户间知识共享的核心影响因素,并利用解释结构模型分析影响因素对农户间知识共享行为的作用机制,识别影响农户间知识共享的表层因素、中层因素与根本因素.研究结果表明,农户知识存量、价值观及信任关系是影响农户间知识共享行为发生的表层因素,通讯设施条件、现有资源条件是中层影响因素,而根本因素是农村社会网络与农村地理区位.%In order to advance knowledge sharing as well as technological diffusion between farmers, in this paper, the influencing factors among factors of farmer to farmer knowledge sharing were summarized from interior and exterior aspects on the basis of analysis of connotations, and then the relations among these factors were analyzed for identifying direct factors, medium factors and fundamental factors. The study shown that the direct factors include knowledge storage, value and trust; the medium factors include conditions about communication facility and available resource; and the fundamental factors include social networks and geographical location.