邮轮旅游是近几年的热门话题,兴起于北美的新型旅游方式在亚洲同样备受青睐.中国邮轮产业发展潜力巨大,文章介绍了目前邮轮旅游产业发展现状,从产业链角度对邮轮产业的经济效益进行了剖析;同时认为,邮轮产业存在占用大量资源、收益高估、风险不可控、生态污染等负效应,需要强调产业可持续发展的必要性.本文从合理规划、优化服务、强化政策保障等方面提出了几点建议.%Cruise tourism is hot topic in recent years. This new way of travel was born in north America and popular in Asia as well. China has great potential market for cruise industry, but it's more important to recognize the negative effects, such as resource occupancy, profit overstate and ecological pollution, so as to maintain the sustainable development of Chinese Cruise Industry. We should focus on reasonable planning, strengthen hardware facilities, as well as soft power and improve the industry technology.
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