黑龙江省农产品品牌建设的现状与对策

摘要

On the basis of present situation and the characteristic of Heilongjiang province agricultural product brand construction, this paper proposed that paying special attention to the existing brand cultivation and promotion of agricultural products, increasing brand cultivation of the inner quality of infrastructure construction to strengthen the brand, and to form the cultivation mechanism of brand development and other measures by enhancing brand image, increasing publicity and expanding the brand influence.%从黑龙江省农产品品牌建设现状及特点入手，提出了抓好现有农产品品牌培育和提升，加大品牌培育的基础建设切实强化品牌的内在品质，不断提升品牌形象，加大宣传，不断扩大品牌的影响力，努力形成品牌发展的培育机制等措施。