Co-branding can facilitate the mutual complement of industrial resources and enhance the competitive ability of the enterprises in partnership so that they can jointly develop and make use of their market, thus promoting the development and upgrading of the industrial cluster. This paper focuses on Jingdezhen high technology ceramic industry cluster. It analyzes its development and the status quo of its co-branding, and puts forward the countermeasures to improve and promote the partnership of the brands in order to provide reference for the development of Jingdezhen high-tech ceramic industry cluster.%品牌联合可以使合作企业相互间实现资源优势互补,增强竞争力,以共同开发和利用市场机会,从而带动和促进产业集群的发展与升级.本文以景德镇高技术陶瓷产业集群为研究对象,从高技术陶瓷产业集群的发展和品牌联合的现状入手,深入分析了品牌联合的困境,并提出了完善和提升品牌联合的举措.以期为景德镇高技术陶瓷产业集群的发展提供借鉴.
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