Traditional Industry Colony Brand Construction Strategy Analysis and Pondering--Taking the Cluster of the Tradition Purple Sand Industry in Yixing as the Example

摘要

If the traditional industry cluster wants to continue development, to contend with the international famous brands in the participation in the international market competition, it is the inevitable strategic choice to establish and develop the industry cluster brand. Firstly, in this paper, the meaning of the region industry brand and its effect are elaborated. The relation between the enterprise brand and the development of industrial cluster is discussed consequently. Then taking the traditional purple sand industry cluster of Jiangsu Yixing as the example, it analyzes the present situation and the question on the cluster brand construction of Yixing purple sand. Finally, the solutions of cluster brand construction on purple sand industry in Yixing are proposed.