In recent years,with the rise of ICT and the increasing pressure brought by higher upstream cost and inefficient downstream demand,to shorten circulation channel,reduce circulation links,reduce circulation cost,or extent to the field of service to pursue"the third profit source",manufacturing enterprises increasingly strengthen their power of control on channels, and directly establish the strategic alliance with the absence of intermediaries. To some extent,these measures will shrink the living space of traditional circulation enterprises and lead to the phenomenon of disintermediation. And the enterprises will transform from being comprehensive to being specialized,from independently owning the resources to sharing that,and from being rival to each other to cooperating with each other. To better cope with the trend of disintermediation,ZJMI Group integrates the role of wholesaler,logistic service provider,transaction interface,market explorer,and modular integration service provider and embeds the link of supply chain to successfully expand its business scope,form the customer-demand-oriented supply chain integrated service pattern,and establish its own competitiveness. The experience of ZJMI cannot only be learn by other bulk production material enterprises,but also provide other traditional circulation enterprises with important implications. To cope with impact brought by new technology,at the stage of transferring from old balance to new balance,circulation enterprises should reconsider their functional positioning,take the value of upstream and downstream customers as the target,fully give play to the role of information,logistic,and management technological fruits,make innovation in business pattern,rebuild the competitiveness,effectively reduce agent cost,promote the return of intermediaries,and promote the rapid development of service outsourcing industry.%近年来,随着网络通信技术的兴起,受上游成本高企与下游需求不足双重压力作用,为缩短流通渠道,减少流通环节,降低流通成本,或通过向服务领域延伸开发"第三利润源",生产企业对渠道的控制力度不断加强,开始越来越多地绕开中间商直接与上游供应商或下游大客户建立战略合作联盟关系,从而在一定程度上挤占传统流通企业生存空间,导致流通脱媒现象出现.流通脱媒环境下,企业运作将日益由综合化向专业化转变,企业资源将日益由独立向共享转变,企业间关系将日益由对抗向合作转变,并对当前及未来流通功能产生至关重要的影响.面对流通脱媒趋势,浙江物产集团集产品批发商、物流服务提供商、交易界面、市场开拓者、模块化集成服务商等多种角色于一身,嵌入供应链环节,成功地扩张了业务范围,形成了以客户需求为导向的供应链集成服务模式,在为上下游客户创造价值的同时确立了自身独特的竞争优势.其经验不仅可供大宗生产资料流通企业借鉴,对其他传统流通企业同样具有重要启示.在由旧平衡向新平衡过渡的关键阶段,面对新技术冲击,流通企业应重新思考自身功能定位,以提升上下游客户价值为目标,充分运用信息、物流、管理技术成果,创新商业模式,重塑竞争优势,有效降低代理成本,促进流通重新归媒,并以此推动我国服务外包业快速发展.
展开▼
