Research on the Competitiveness of Chinese Circulating Enterprises - Based on the Empirical Study of Listed Companies

摘要

It is significant to study the competitiveness of Chinese circulating enterprises quantitatively for the development of Chinese circulating industry. From the three dimensions of "scale factors", "growth factors" and "efficiency factors", this paper constructs an evaluation index system for competitiveness of circulating enterprises. The weight of the 14 indexes is calculated by AHP, and then the competitiveness index of listed Chinese circulating enterprises is calculated. Finally, variance analysis is used to analyze the difference of competitiveness among different types of circulating enterprises. The results show that under different "Internet plus", the competitiveness of entity enterprises is lower than that of other circulating enterprises. Secondly, under the different industry backgrounds, the competitiveness of retail enterprises is obviously higher than that of wholesale enterprises; the efficiency factors of retail enterprises are obviously higher than those of wholesale and logistics enterprises; the competitiveness of retail enterprises is obviously higher than that of logistics enterprises.