为了保证在应对产品危机时企业内部的信息畅通和有效，企业在平时应建设好专用的危机沟通系统，培养员工的信息处理能力，重视员工的博客及微博管理，与政府及行业协会建立和谐的关系等。当企业发生产品危机时，外部除了要和媒体和顾客进行有效的信息交流和沟通外，还要和政府和行业协会等部门及时有效地沟通，借助政府和行业协会的力量来消除危机，引导舆论并取得消费者信任。企业通过有效的内、外部信息沟通，可以有效地减少危机的冲击，降低危害，甚至可以化“危机”为“转机”，重塑企业形象，获得可持续发展。%When dealing with product crisis to keep information smooth and effective, the enterprise should build private crisis communication system inside itself, train personnel＇s ability to deal with information, monitor personnel＇s blogs and microblogs, and establish harmonious relations with government and trade association. In the outside, apart from communicating with media and customers effectively, the enterprise should exchange ideas with the government and trade associations, eliminate crisis by means of their influence, and regain customers＇ trust by public opinions. Through effective communication outside and inside the enterprise, the enterprise will reduce the impact and harm from crisis, even change the crisis into an opportunity, rebuild its image and realize its sustainable development.
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