国学思想在市场营销中的应用

摘要

国学思想是中国几千年来治理国家事物、整顿吏治、管理家庭事务、提高自身修养的思想体系和方法论体系，在长期的社会实践中起到了积极的作用。在当代，企业管理者要善于运用国学思想，在吸收国学的经典思想过程中要活学活用，用科学和理性的态度将“仁义礼智信、温良恭俭让”的思想运用到企业的日常管理和营销实践中，在继承中发展，以不断提高企业的经济效益。%For thousands of years, sinology has played a positive role as an ideology and methodology for Chinese to govern national affairs, consolidate official organizations, manage family affairs and improve self-cultivation. Under this backdrop, enterprise operators of today should follow traditional virtues in terms of benevolence, righteousness, propriety, intelligence, trust, and so on with rational approaches in ways that constantly promote the economic benefits for enterprises.