中国传统体育文化发展的 SWOT 分析

摘要

采用文献资料法、逻辑分析法等方法对我国传统体育文化进行研究分析，基于 SWOT 的基础上对我国传统体育文化的内部优势与劣势，外部因素的机会与威胁进行剖析。认为我国传统体育文化的优势为丰富性与多元化，融合性与传承性以及注重体育伦理与道德修养的特征；劣势为缺少竞争性的体育价值观念与传统体育文化固有的保守性；存在的机会主要为国家与地方不断加大扶持力度，全球化语境下获得发展契机；存在的威胁主要为西方文化强势入侵以及缺乏对中国传统体育文化的公共合理性反思。%Using methods of literature and logical analysis,the paper conducts research and analysis on Chinese traditional sports culture and carries out exploration on the internal advantages and disadvantages,external opportunities and threats of Chinese traditional sports culture on the basis of SWOT.The paper indicates that the advantages of Chinese traditional sports culture lie in its richness,diversity,integration and inheritance and the attention to sports ethnics and moral cultivation;while the disadvantages are the lack of sports value on competitiveness and the intrinsic conservatism;opportunities exist in increasing national and regional support and more access to development opportunities in the context of globalization;threats come from strong invasion of western culture and lack of public and rational reflection on Chinese traditional sports culture.