Sociological Reflection on Live Broadcast Form Alternation

摘要

Live broadcast refers to a television broadcast mode that compresses the space time,and synchronously transmits with the occurrence of events,and along with the development of intemet technology,the live broadcast form that takes network and mobile network as the carrier comes into existence.This new broadcast form has eliminated the physical context of traditional live broadcast and the boundary line of information context,realized context virtualization,fragmentization and socialization,and built a new relation context.In such a context,on one hand,the live broadcast subject uses individuals to replace the media organization;on the other hand,the transaction behaviors among individuals constitute new communities with mobility and interaction,and this has reflected the individual structure characteristics of post-modem society,and the social practice of "disembedding" and "re-embedding".However,network live broadcast also brings the carnival of sensibility consumption,the addiction of virtual narcissism as well as the spectacle of post-modem society.In the face of human alienation and social hidden worries,there is no doubt that the post-modem reflection in Marxist theory has important significance and value.