From the goal of"great cultural province"at 1996 to the cultural industry's"13th Five-Year Plan",Yunnan early a-dopted cultural industry in governance. Yunnan province actively explored ways of cultural governance from management to regula-tion. After practicing for 20 years,the cultural industry strategy of Yunnan is representative and unique,which complemented na-tional policies,conformed to the developing trend of cultural industry,and combined the local condition of Yunnan. The explora-tion from management to regulation of culture boosted the cultural industry development of"Yunnan mode". But the lack of cultur-al governance consciousness has led to a series of problems,such as integration difficulty of the specific cultural industries,weak-ness of self-development ability of cultural subjects,and lack of local consumption demands. Taking cultural governance as entry point,this article sees the cultural industry strategy of Yunnan as a tool of cultural governance,and treats it as a cultural text too. It summarizes three stages of the development of the cultural industry strategy at Yunnan. Based on the analysis of the deficiencies, which are lack of cultural governance consciousness, we offer some suggestions to changing the ideas of cultural governance and paying attention to the"self-governance"of cultural subjects.%从1996年提出"民族文化大省"到如今云南文化产业"十三五"规划,云南较早地将文化产业纳入治理视野,积极探索从"办文化"到"管文化"的转变路径,摸索文化治理的方式.从管制到管理的探索成果是文化产业"云南模式"的得力推手,同时,在文化治理自觉性上的不足是云南文化产业特色文化难以整合发展、文化主体自我发展能力弱、本土文化消费需求不足等问题的原因之一.因此,从文化治理的视角切入,本文既将云南文化产业政策视为文化治理的手段,也将其视为文化文本进行解读,梳理其文化治理发展的三个阶段,分析其在治理自觉性不足上存在的问题,指出其在转变文化治理观念以及重视文化主体"自我治理"方面的发展对策.
展开▼
