论搜索引擎公司的社会责任

摘要

搜索引擎公司所引发的诸多问题反映了其社会责任的缺失.这背后有网民的高度依赖、有效竞争的缺乏、相关法律的不健全以及内部治理体系的不完善等诸多原因.搜索引擎公司的社会责任有其必要性和特殊性,也有其独特的支撑理论.通过法定义务、行业自治、道德义务、公司内部治理优化等机制,来实现搜索引擎公司对国家和政府、客户、网民、其他竞争者和相关权利人等的社会责任.%The Problems caused by search engine companies reflect their lack ofsocial responsibility. There are many reasons for this phenomenon,including netizens'high dependence,lack of effective competition,imperfect legal system,and imperfect internal gov-ernance system. The social responsibility of search engine company has its necessity,particularity,and special underlying theory. This article suggests realizing search engine company's social responsibilities for state and government,clients,citizens,competitors,and stakeholdersby setting legal obligations,self-regulation,enhancing moral duties,and optimizing the internal governance.