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Sportsmanship, Gamesmanship, or Cheating? An Ethical Examination of Ambush Marketing in Sports

机译：体育精神，游戏学会或作弊？对运动中伏击营销的伦理检查

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作者
Hinrich Howell, Jill.;
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作者单位

University of Kansas.;

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授予单位 University of Kansas.;
学科
学位 M.S.
年度 2019
页码 102 p.
总页数 102
原文格式 PDF
正文语种 eng
中图分类
关键词
入库时间 2022-08-17 12:03:33

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Sportsmanship, Gamesmanship, or Cheating? An Ethical Examination of Ambush Marketing in Sports

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