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Differences Between Men and Women Regarding Decision-Making Styles for Sport Apparel

机译:男女在运动服装决策风格上的差异

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摘要

PURPOSE: To determine the differences between men and women regarding their decision-making styles when selecting sport apparel. METHODS: One-hundred and fifty male and female college students agreed to participate in a 27-question Likert scale survey that determined their decision-making styles when selecting sports apparel. Sampling population was conducted inside a Health and Well-Being classroom, and around the college campus. RESULTS: Mann-Whitney U revealed that there are significant differences between men and women in confusion consciousness (U = 2257, p < .05) and price consciousness (U = 3543, p <.05). Men were more conscious than women in all decision-making style except for impulse consciousness (m = 9.57) and price consciousness (m = 6.91). CONCLUSION: Differences between men and women decision-making styles exist when selecting sports apparel. Men were significantly more confusion conscious than women, and women were significantly more price conscious than men. Further research is necessary to make decision-making styles of men and women more generalizable.
机译:目的:确定在选择运动服装时男女在决策风格上的差异。方法:一百五十名男女大学生同意参加27个问题的李克特量表调查,该调查确定了他们在选择运动服装时的决策风格。在健康与福祉教室内以及大学校园内进行人口抽样。结果:Mann-Whitney U发现,男女在意识意识(U = 2257,p <.05)和价格意识(U = 3543,p <.05)上存在显着差异。除了冲动意识(m = 9.57)和价格意识(m = 6.91)以外,在所有决策方式中,男人比女人更自觉。结论:在选择运动服装时,男女决策风格存在差异。男性比女性意识更强,女性比男性意识更强。为了使男人和女人的决策风格更具普遍性,有必要做进一步的研究。

著录项

  • 作者

    Scales, Tommy D.;

  • 作者单位

    Indiana University of Pennsylvania.;

  • 授予单位 Indiana University of Pennsylvania.;
  • 学科 Sports Management.
  • 学位 M.S.
  • 年度 2017
  • 页码 72 p.
  • 总页数 72
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 宗教 ;
  • 关键词

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