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AN EXPERIMENTAL INVESTIGATION OF REPETITION AND PROCESSING TASK AS DETERMINANTS OF RECOGNITION AND EVALUATION OF NON-COMMUNICATION STIMULI.

机译:对重复和处理任务进行识别和评估非通信方式的决定因素的实验研究。

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摘要

An experiment was conducted to test hypotheses that related exposure level and processing task to recognition and evaluation of the stimuli, which were random note sequences. These "melodies" were presented to subjects 0, 1, 2, 3 or 6 times on a within-subjects basis. On a between-subjects basis, subjects listened to the melodies under five different listening task conditions, which controlled the extent of elaboration with which melodies were encoded. After the exposure phase, subjects were given recognition and evaluation measures.;Post hoc analyses revealed a strong association between evaluation and confidence as well as between evaluation and familiarity. It was concluded that exposure and processing tasks influenced evaluation largely through their effects on subjects' feelings of confidence in recognition judgments and sense of familiarity.;The results indicated an interaction between exposure and processing task on recognition. Melodies were recognized more accurately after more exposures in all processing conditions, but the more elaborated encoding conditions resulted in greater memory improvement per exposure. The results indicated main effects of both factors on evaluation, but no interaction. Evaluation improved with exposure. A surprising result was that structural processing resulted in the highest evaluations. Under minimal processing, no exposure effects on evaluation occurred.
机译:进行了一项实验,以检验与暴露水平和处理任务与刺激的识别和评估相关的假设,这些刺激是随机音符序列。这些“旋律”在科目内被呈现给对象0、1、2、3或6次。在受试者之间的基础上,受试者在五种不同的聆听任务条件下聆听旋律,这些条件控制着旋律编码的详细程度。在接触阶段之后,对受试者进行识别和评估措施。事后分析显示,评估和信心之间以及评估和熟悉度之间有很强的联系。结论是,暴露和加工任务对受试者对识别判断的信心感和熟悉感的影响在很大程度上影响评价;结果表明,暴露和加工任务对识别的相互作用。在所有处理条件下进行更多的曝光后,旋律被更准确地识别,但是更精细的编码条件导致每次曝光的内存改善更大。结果表明这两个因素均对评估产生主要影响,但没有相互作用。随着接触的改善,评估得到改善。令人惊讶的结果是,结构加工导致了最高的评价。在最少的处理下,不会对评估产生任何影响。

著录项

  • 作者

    OBERMILLER, CARL.;

  • 作者单位

    The Ohio State University.;

  • 授予单位 The Ohio State University.;
  • 学科 Business Administration Marketing.
  • 学位 Ph.D.
  • 年度 1983
  • 页码 157 p.
  • 总页数 157
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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