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Revenue management of the restaurant supply chain: The distributor's perspective.

机译:餐厅供应链的收益管理:分销商的观点。

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摘要

The purpose of this dissertation is to develop a dynamic pricing model which can help foodservice distributors increase profitability by better managing their perishable inventory. This study extends the existing research in revenue management and dynamic pricing. Specifically, the replenishment of perishable inventory, a concept which much of the research in optimal dynamic pricing models does not address, has been included in the dynamic programming model developed in this study. In addition, a simulation is constructed that optimizes policy parameters using genetic algorithms.; The dynamic programming model proposed in this study determines the appropriate discount rates, quantities, and timing that will maximize profitability of the sale of a single perishable product from a foodservice distributor to multiple customers. The state space of the problem is too large to be solved analytically. Data on perishable products of a large broadline distributor over a six-month period were collected and analyzed. The information gleaned from this analysis was used to develop a simulation. Then the policy parameters were optimized using genetic algorithms.; Profitability for this product was shown to increase by over 25% when the discount policies resulting from the simulation were used. These results suggest that the proposed simulation, which uses discounting, offers industry practitioners the opportunity to greatly improve profitability by selling perishable product before it must be disposed of. By implementing an appropriately designed discount policy, distributors can realize decreased inventory holding costs, increased sales revenue and increased gross profits. The analysis also indicates the need for further study of the effects of discounting on competitive products, customers and long-term profitability. Perishable inventory exists in many other industries and the extension of the results of the model developed in this study to those industries may also prove beneficial.
机译:本文的目的是建立一个动态的定价模型,该模型可以通过更好地管理易腐烂的库存来帮助餐饮服务分销商提高盈利能力。这项研究扩展了收入管理和动态定价方面的现有研究。具体而言,易腐库存的补充是最优动态定价模型中许多研究未解决的概念,已包含在本研究开发的动态规划模型中。另外,构建了使用遗传算法优化策略参数的仿真。本研究中提出的动态规划模型确定了合适的折现率,数量和时机,可以最大程度地将易腐产品从餐饮服务分销商销售给多个客户的获利能力。问题的状态空间太大,无法解析解决。收集并分析了六个月内大型大型分销商的易腐产品数据。从该分析中收集的信息用于开发模拟。然后使用遗传算法对策略参数进行优化。当使用模拟产生的折扣政策时,该产品的利润率显示增加了25%以上。这些结果表明,使用折扣的拟议模拟为行业从业者提供了通过出售必须销毁的易腐产品而大大提高盈利能力的机会。通过实施适当设计的折扣政策,分销商可以减少库存持有成本,增加销售收入和增加毛利。分析还表明需要进一步研究折扣对竞争产品,客户和长期利润率的影响。易腐库存存在于许多其他行业中,并且本研究开发的模型结果扩展到这些行业也可能被证明是有益的。

著录项

  • 作者

    Barrash, Deborah Ilene.;

  • 作者单位

    Cornell University.;

  • 授予单位 Cornell University.;
  • 学科 Business Administration Management.; Engineering Industrial.
  • 学位 Ph.D.
  • 年度 2001
  • 页码 156 p.
  • 总页数 156
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类 贸易经济;一般工业技术;
  • 关键词

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