Pricing and revenue management in fragmented and segmented supply chains

摘要

Complexity of pricing decision and revenue management (RM) increases with more fragmented supply chain with many third-party and fourth-party logistics partners. Different market segments add more complications to it ranging from aligning the pricing strategies keeping the objective of maximizing revenue to selecting supply chain partners in a fragmented environment. This is true, e.g. in an e-commerce market, where a cross-border supply chain involves suppliers, buyers, logistics service providers, and consumers. To manage pricing and revenue management decision in such environment requires diverse disciplines work together in coherence—operations research, management science, analytics, informatics, economics, data analytics, software development, marketing, economics, e-commerce, first and last mile logistics, and consumer behavior modeling. From a practitioner standpoint, RM encompasses a range of activities related to demand planning, price optimization, sales maximization, market segmentation, capacity and inventory allocation, and business process management. This special issue centers on this idea.