Scope and method of the study. The purpose of this study was two-fold: (1) to determine employer perceptions of whether or not college students acquire managerial skills and competencies as defined by American Management Association (AMA) through traditional or nontraditional educational delivery formats; and (2) to determine if the employer will employ or promote students who have completed degrees using nontraditional on-line delivery formats. A survey was developed and mailed to 350 Oklahoma companies and municipalities.; Findings and conclusions. Companies represented in the survey included: 34.55 percent from manufacturing, 10.91 percent from service, 9.09 percent from the oil industry, 7.27 percent from aviation and 38.18 percent from others. Ninety-nine percent of the respondents felt that the AMA managerial and competencies skills sets were being met. Thirty-one percent of the respondents indicated that the traditional classroom was the educational delivery method preferred. Sixty-eighth percent of the population disapproved of virtual universities as the preferred delivery format. Thirty-two percent of the respondents preferred traditional classrooms to on-line delivery formats.
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