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Impact of retail tray color on retail case life and consumer acceptability.

机译:零售托盘颜色对零售包装盒寿命和消费者可接受性的影响。

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摘要

Scope and method of study. The present study was conducted to determine if tray color (yellow, black, or white) influences retail case life and consumer acceptability of strip loin steak, top sirloin steaks, tenderloin steaks, and eye of round steaks when packaged in traditional overwrap (TO) or modified atmosphere packaging (MAP). USDA Select Strip Loins, Eye of Rounds, Top Sirloins, and Tenderloins (n = 30/cut) were fabricated into 2.54 cm steaks and assigned to one of five treatment groups (tray color by package system). Steaks assigned to MAP were packaged with a common mixture of 0% CO, 25% CO 2, and 75% O, and held in dark storage for 7 d at 4°C. Steaks assigned to TO were overwrapped and placed immediately in retail display. Every Monday, Wednesday, and Friday during display, a consumer panel (n = 10 consumers/d) was conducted. Consumers scored steaks from each cut by package type (one white tray vs. one black tray vs. one yellow tray-if applicable-of the same cut) by indicating which steak they would purchase by circling the number associated with that steak.;Findings and conclusions. Results of this study indicate when each cut (strip loins, eye of rounds, top sirloins, and tenderloins) were scored by a subjective color panel each cut was only affected significantly by time, rather than treatment or the interaction between time and treatment (P 0.05). Consumer data revealed yellow was preferred on most cuts as time progressed (P 0.05). Black was the most significantly favored color of tray for the tenderloin steaks each day (P 0.05). Researchers believe that, given the intriguing results, more tray color data should be collected and analyzed to help satisfy and determine the preferences of the basic consumer eye.
机译:研究范围和方法。进行本研究是为了确定托盘颜色(黄色,黑色或白色)是否会影响零售包装盒的寿命以及条状里脊肉牛排,上层沙朗牛排,里脊肉牛排和圆形牛排眼(用传统包装纸包装)对消费者的接受程度或气调包装(MAP)。将USDA精选的条腰肉,圆眼,上等牛腰肉和里脊肉(n = 30 / cut)制成2.54厘米牛排,并分配到五个处理组之一(按包装系统对盘子颜色)。将分配给MAP的牛排与0%CO,25%CO 2和75%O的普通混合物包装在一起,并在4°C下黑暗保存7天。分配给TO的牛排被包裹起来,并立即放在零售陈列中。在展示期间的每个星期一,星期三和星期五,都会进行一次消费者小组(n = 10消费者/天)。消费者通过按照包装类型(同一托盘的一个白色托盘对比一个黑色托盘对比一个黄色托盘(如果适用))对每种切块的牛排进行评分,方法是通过圈出与该牛排相关的数字来表明他们将购买哪种牛排。和结论。这项研究的结果表明,每一次切割(条状腰肉,圆眼,上牛腰肉和里脊肉)都由主观色彩小组评分时,每次切割仅受时间(而不是治疗或时间与治疗之间的相互作用)的显着影响(P <0.05)。消费者数据显示,随着时间的推移,大多数切割方法都首选黄色(P <0.05)。黑色是每天里脊肉牛排最喜欢的托盘颜色(P <0.05)。研究人员认为,鉴于有趣的结果,应该收集和分析更多的托盘颜色数据,以帮助满足并确定基本消费者的眼球偏好。

著录项

  • 作者

    Vedral, Lacey Lynn.;

  • 作者单位

    Oklahoma State University.;

  • 授予单位 Oklahoma State University.;
  • 学科 Business Administration Marketing.;Engineering Packaging.;Economics Agricultural.;Agriculture Food Science and Technology.
  • 学位 M.S.
  • 年度 2011
  • 页码 41 p.
  • 总页数 41
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

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