跨文化视角下中美高校国际宣传片多模态分析

目录

声明

1 Introduction

1.1 Research Background

1.2 Purposes and Significance

1.3 Layout of the Paper

2 Literature Review

2.1 Previous Research on Discourse Analysis

2.2 Previous Research on Cross-culture Communication

2.3 Previous Research on Promotional Videos

2.4 Summary

3 Theoretical Framework

3.1 Theories of Discourse Analysis

3.2 Cultural Dimensions Theories

3.3 Summary

4 Analysis and Discussion of Chinese and American Colleges ’ International Promotional Videos

4.1 Methodology

4.2 Analysis and Discussion of the Verbal Mode

4.3 Analysis and Discussion of the Visual Mode

4.4 Relationship of Different Modalities

5 Conclusion

5.1 Major Findings

5.2 Limitations

5.3 Implication for Further Study

参考文献

Paper Published During the Study for Master Degree

致谢