声明
致谢
Chapter 1 Introduction
1.1 Research Background
1.2 Research Purpose
1.3 Thesis Structure
Chapter 2 Literature Review
2.1 Studies on Multimodal Metaphor
2.1.1 Studies on Multimodal Metaphor from the Perspective of Systemic Functional Linguistics
2.1.2 Studies on Multimodal Metaphor from the Perspective of Cognitive Linguistics
2.2 Studies on Advertisements of Multimodal Metaphor
2.2.1 Foreign Studies on Advertisements of Multimodal Metaphor
2.2.2 Domestic Studies on Advertisements of Multimodal Metaphor
2.3 Summary
Chapter 3 Theoretical Framework
3.1 Conceptual Metaphor Theory
3.1.1 Definition of Conceptual Metaphor
3.1.2 Working Mechanism of Conceptual Metaphor
3.2 Multimodal Metaphor
3.2.1 Definition of Mode
3.2.2 Differences Between Mono-mode and Multimodal
3.2.3 Distinctive Features of Multimodal Metaphor
Chapter 4 An Analysis of Multimodal Metaphor in Cadillac Advertisements
4.1 Meaning Construction of Multimodal Metaphor in Cadillac Automobile Video Advertisements
4.1.1 Manifestation of Multimodal Metaphor of Car Speed in Cadillac Video Ads
4.1.2 Manifestation of Multimodal Metaphor of Car Space in Cadillac Video Ads
4.1.3 Manifestation of Multimodal Metaphor of Car Owner’s Identity in Cadillac Video Ads
4.1.4 Manifestation of Multimodal Metaphor of Driving Experience in Cadillac Video Ads
4.2 Features of Multimodal Metaphor in Cadillac Automobile Video Advertisements
4.2.1 Dynamics of Multimodal Metaphor in Cadillac Automobile Video Ads
4.2.2 Vividness of Multimodal Metaphor in Cadillac Automobile Video Ads
4.2.3 Universality of Multimodal Metaphor in Cadillac Automobile Video Ads
4.3 Unique Functions of Sound in Multimodal Metaphor of Cadillac Automobile Video Advertisements
4.3.1 Vocal Music as Direct Activation of Source Domain
4.3.2 Instrumental Music as Auxiliary Function of Meaning Construction
4.3.3 Other Sound Effects as the Indirectly Activation of the Target Domain
4.3 Summary
Chapter 5 Conclusion
5.1 Major Findings
5.2 Implications
5.3 Limitations and Suggestions
参考文献
攻读硕士期间的科研成果
中南民族大学;
