声明
致谢
CHAPTER ONE INTRODUCTION
1.1 BACKGROUND OF THE STUDY
1.2 STATEMENT OF THE PROBLEM
1.3 OBJECTIVES OF THE STUDY
1.4 RESEARCH QUESTIONS
1.5 SIGNIFICANCE OF THE STUDY
1.6 SCOPE OF THE STUDY
1.7 THEORETICAL FRAMEWORK
1.8 LIMITATION OF THE STUDY
1.9 DEFINITION OF TERMS
CHAPTER TWO LITERATURE REVIEW
2.1 ADVERTISING AND SOCIETY
2.2 ADVERTISING CAMPAIGN PLANNING AND RESEARCH
2.3 ADVERTISING CAMPAIGN EXECUTION
2.4 E-COMMERCE/ ONLINE SHOPPING
2.5 ADVERTISING CAMPAIGN AND CONSUMER BEHAVIOUR
2.6 EFFECTIVENESS OF INTERNET ADVERTISING
CHAPTER THREE METHODOLOGY
3.1 RESEARCH DESIGN
3.2 POPULATION OF STUDY
3.3 SAMPLING METHOD OR TECHNIQUE
3.4 SAMPLE SIZE
3.5 METHOD OF DATA COLLECTION
3.6 METHOD OF QUESTIONNAIRE ADMINISTRATION
3.7METHOD OF DATA ANALYSIS
CHAPTER FOUR DATA PRESENTATION AND ANALYSIS
4.1 DESCRIPTION OF DATA
4.6 DISCUSSION OF FINDINGS
CHAPTER FIVE SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 SUMMARY
5.2 CONCLUSION
5.3 RECOMMENDATIONS
参考文献
