Acknowledgement
Introduction of the Theme
Chapter One Review on China's media research
1.1 BRIEF INTRODUCTION OF MEDIA STUDIES
1.2 CHINESE MEDIA STUDIES
1.2.1 The development in Chinese media studies
1.2.2 Features in China's media studies
1.3 CHINESE INTERCULTURAL MEDIA STUDIES
1.3.1 General condition of Chinese intercultural communication
1.3.2 Political and ideological-centered view on China's intercultural media
Chapter Two Applying a comprehensive-innovative approach
2.1 CRITIQUING THE POLITICAL-CENTERED PERSPECTIVE
2.2 THE APPROACH OF ‘TIYONG’ IN CONFRONTING OUTSIDE CHANGES
2.3 COMPREHENSIVE INNOVATION PROPOSED BY ZHANGDAINIAN
Chapter Three Contextualizing Chinese Intercultural Communication
3.1 THE NATION'S LEGACY
3.1.1 Chinese philosophy
3.1.2 Chinese culture
3.2 GLOBAL, HISTORICAL AND CONTEMPORARY CONTEXTS
3.2.1 Economy
3.2.2 Diplomacy
3.2.3 Cultural practice
3.3 AN EQUILIBRIUM PERSPECTIVE IN INTERCULTURAL DISCOURSE
Chapter Four Empirical research studies on Sino-US trade disputes
4.1 BACKGROUND AND COURSE OF SINO-US TEXTILE TRADE DISPUTES
4.2 ANALYSIS OF CHINESE DISCOURSE ON SINO-US TRADE DISPUTES
4.2.1 Present a responsible and reliable world image
4.2.2 Seek for peace and common prosperity
4.2.3 Yield for equality
Conclusion
BIBLIOGRAPHY
摘要