LIST OF TABLES
LIST OF FIGURES
摘要
ABSTRACT
Introduction
1 The Development of China's Agricultural Sector
1.1 Post 1978 Agricultural Reforms
1.2 Market Liberalization and WTO Accession
1.3 Recent Growth of China's Agriculture and Food Industry
2 The Development of China's Processed Food Market
2.1 Frozen Processed Food Sector
2.2 Processed Meat Sector
2.3 Dairy Food Sector
3 The Development of China's Food Away From Home Market
3.1 Foreign Fast Food Enterprises
3.2 Domestic Fast Food Enterprises
4 The Key Factors behind China's Food Industry Growth and Consumption Changes
4.1 Increasing Flow of Foreign Direct Investments
4.1.1 Exposure to Wider Consumption Options
4.1.2 Hypermarket Retailers
4.2 Continuing Urbanization
4.2.1 Regional Comparison of Agricultural Food Consumption
4.2.2 Changing Rural Consumption Patterns Due to Urbanization
4.2.3 Consumption Trends of Affluent Consumers in Urban China
4.3 Growing Per Capita Incomes
4.3.1 Rising Consumer Confidence in China
4.3.2 Engel's Law Applied to China
4.3.3 Regional Disparity in Income and Consumption Levels
4.3.4 Food Consumption as a Proportion of Income
4.3.5 Food Consumption of Urban Households by Income Percentile
4.4 Rising Demand for Food Quality and Safety
4.4.1 Lack of Food Quality and Safety Enforcement
4.4.2 Insufficient Cold Chain Transportation Infrastructure and Storage Facilities
4.4.3 Preference for Quality over Price
Conclusion
Bibliography
