Table of Contents
1.Table of figures and tables
摘要
Abstract
3.Introduction
4.Beauty industry in Italy:the evolutionary path
4.1 Beauty industry’s boundaries definition
4.2 Brief historical evolution and distribution channels overview
5.3 Competitive scenario overview:main actors and dynamics within the market
6.New trends and after crisis dynamics:the consumer perspective
6.1 A new emerging market:beauty for men
6.2 Where in store experience becomes crucial:teenagers and new generation cluster
6.3 The increase in the elasticity to price and the raising of self-made solutions:the middle aged women
7.The analysis
7.1 The method
7.2 The results
7.2.1 Men’s cluster
7.2.2 New generation women’s cluster
7.2.3 Middle age women cluster
7.After crisis ultimate trends
8.Conclusions
10.Appendix
Bibliography
Acknowledgements
声明