Contents
Abstract
摘要
Chapter One Introduction
1.1 Importance of Language Advertising
1.2 Importance of Presupposition in Advertising
1.3 Organization of This Thesis
Chapter Two Literature Review
2.1 Introduction
2.2 Theories on Pragmatic Presuppositions
2.2.1 Brief Review of the History of the Studies on Presupposition
2.2.2 Features of Pragmatic Presuppositions
2.2.3 The Way to Understand a Presupposition
2.3 Advertising Language
2.3.1 Basic Ideas about Advertising
2.3.2 Purpose and Functions of Advertising
2.3.3 Previous Studies on Advertising Language
2.4 Researeh Gaps and Research Questions
2.5 Chapter Summary
Chapter Three Presupposition Employed in Advertising Discourse
3.1 Introduction
3.2 Data for Analysis
3.3 Major Results
3.3.1 Presupposition and the Language of Advertising
3.3.2 Presupposition and the Information of Advertising
3.3.3. Presupposition and the Market Strategies of Advertising
3.4 Chapter Summary
Chapter Four Findings and Discussion
4.1 Introduction
4.2 Stylistic Features of Advertising Discourse
4.3 Stylistic Effects of Advertising Discourse
4.3.1 Factive Presuppositions
4.3.2 Effective Presuppositions
4.3.3 Belief Presuppositions
4.3.4 Persuasive Presuppositions
4.3.5 Psychological Presuppositions
4.4 Chapter Summary
Chapter Five Conclusion
5.1 Summary of the Study
5.2 Implications of the Study
5.3 Suggestions for Future Studies
References
Acknowledgements
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