文摘
英文文摘
Acknowledgements
Chapter One Introduction
1.1 Statement of the Problem
1.2 The Purpose and Significance of the Study
1.3 Methodology and Data Collection
1.4 Organization of the Thesis
Chapter Two Literature Review
2.1 Introduction
2.2 The Social Semiotic Approach to Multimodal Discourse
2.2.1 Contributions of Systemic Functional Theroy to Multimodal Discourse Analysis
2.2.2 the Visual Grammar of Kress and van Leeuwen
2.2.3 Studies on Intersemiotic Relations
2.3 The Review of Poster Analysis
2.4 Summary
Chapter Three The Social Semiotic Approach to the Multimodal Discourse of Obama's Campaign Posters
3.1 Introduction
3.2 Principles of the Analysis
3.2.1 The Resource Integration Principle
3.2.2 The Meaning Compression Priniciple
3.3 The Theoretical Framework of Social Semiotic approach to Multimodal Discourse Analysis
3.4 The Representational Meanings of Obama's Campaign Posters
3.4.1 Narrative Processes
3.4.2 Conceptual Processes
3.5 The Interactive Meaning of Obama's campaign posters
3.5.1 Visual Contact and the Interrelations between the Interactive Participants and the Represented Participants
3.5.2 Sizes of Frame and Social Distance
3.5.3 Perspective and Power Relations
3.5.4 Truthfulness and Modality
3.6 The Compositional Meaning of Obama's campaign posters
3.6.1 Information Value
3.6.2 Salience
3.6.3 Framing
3.7 Summary
Chapter Four Case Study
4.1 Introduction
4.2 Obama's Campaign Poster Entitled “Obama and Biden
4.2.1 Representational Meanings of the Visual and the Verbal
4.2.2 Interpersonal Meanings of the Visual and the Verbal
4.2.3 Compositional Meanings of the Visual and the Verbal
4.3 Summary
Chapter Five Conclusion
5.1 A Summary of Major Findings
5.2 Limitations of the study
Bibliography
在校期间的研究成果及发表的学术论文