ABSTRACT
摘要
TABLE OF CONTENTS
CHAPTER 1：INTRODUCTION
1．1 Background of the Study
1．2 Research Problem
1．3 Research Objectives
1．4 Scope of the Study
1．5 Organization of the Study
CHAPTER 2：LITERATURE REVIEW
2．1 The Concept of On-Line Advertisement
2．2 The Concept of Consumer Behaviour
2．3 Review of Existing Literature
CHAPTER 3：METHODOLOGY
3．1 Introduction
3．3 Research Hypothesis
3．4 Population of the Study
3．5 Questionnaire
3．6 Data Collection
3．7 Validity and Reliability
3．8 Estimation Techniques
CHAPTER 4：RESULTS
4．1 Descriptive Analysis
4．2 Inferential Analysis
4．3 Case Studies
4．4 Focus Group Discussion
CHAPTER 5：SUMMARY，CONCLUSION AND RECOMMENDATIONS
5．1 Summary
5．2 Conclusion
5．3 Recommendations
5．4 Limitations of the Study
5．5 Future Research
REFERENCES
APPENDICES
DEDICATION
ACKNOWLEDGEMENT
声明
