声明
Chapter One Introduction
1.1 Background information
1.2 Significance of the thesis
1.3 Organization of the thesis
Chapter Two Literature Review
2.1 Overview of studies on Multimodal Discourse Analysis
2.1.1 Foreign studies on Multimodal Discourse Analysis
2.1.2 Domestic studies on Multimodal Discourse Analysis
2.2 Overview of studies on webpage discourse
2.2.1 Studies on webpage
2.2.2 Multimodal Discourse Analysis of website
2.2.3 Studies on website news
2.3 Overview of studies on Visual Grammar and Mood
2.3.1 Studies on Visual Grammar
2.3.2 Studies on Mood
Chapter Three Research Design
3.1 Data collection
3.2 Methodology
3.3 Theoretical framework
3.3.1 Visual Grammar
3.3.2 Mood System
Chapter Four Results and Discussion of the Analysis of Images and Words in Apple’s and Huawei’s Company News
4.1 Analysis of representational meaning
4.1.1 Narrative process
4.1.2 Conceptual process
4.1.3 Summary of representational meaning
4.2 Analysis of interactive meaning
4.2.1 Contact
4.2.2 Social distance
4.2.3 Attitude
4.2.4 Summary of interactive meaning
4.3 Analysis of compositional meaning
4.3.1 Information value
4.3.2 Framing
4.3.3 Summary of compositional meaning
4.4 Analysis of mood system
4.4.1 Tense
4.4.2 Modality
4.4.3 Summary of mood system
Chapter Five Conclusion
5.1 Major findings
5.2 Limitations and suggestions for the further studies
参考文献
致谢
Appendix Ⅰ News from the Two Companies
Appendix Ⅱ Images from the Selected News
Appendix Ⅲ Published Works
