文摘
英文文摘
Acknowledgements
1. Introduction
2.Purpose and Main Functions of Advertising
2.1 Definition of advertising
2.2 Purpose and functions of advertising
3. Stylistic Analysis from a Feminist Perspective
3.1 The reason of stylistic analysis from a Feminist perspective
3.1.1 Feminism
3.1.2 Pursuit of Feminist
3.1.3 The reason of stylistic analysis from a Feminist perspective
3.2 Theory of stylistic analysis from a Feminist perspective
3.3 Model of stylistic analysis from a Feminist perspective
3.3.1 A traditional stylistic model of text
3.3.2 A model of stylistic analysis from a Feminist perspective
4. Analysis of English Advertising from a Feminist Perspective
4.1 Analysis at lexical level
4.1.1 Generic pronouns
4.1.2 Generic nouns
4.1.3 Diminutives and endearments
4.1.4 Euphemism and taboo
4.1.5 Lexical gaps
4.2 Analysis at discoursal level
4.2.1 Metaphor
4.2.2 Jokes and humor
4.2.3 Sexism and semantic derogation in advertisements
4.2.4 Characters/roles
4.2.5 Fragmentation
4.2.6 Focalization
4.2.7 Schemata
5.Implications of the Study
5.1 Existence of Sexism in advertisements
5.2 Implications of the study of sexism in advertisements
6.Conclusion
Bibliography
Appendix
