声明
Acknowledgment
摘要
Abstract
List of Abbreviations
CONTENTS
Chapter 1 Introduction
1.1 Research Background
1.2 Rationale for the Present Research
1.2.1 Reasons for Studying the Interactive Meanings of Food Ads
1.2.2 Reasons for Adopting MDA
1.2.3 Reasons for Adopting SFG and AT
1.3 Research Questions and Significance
1.3.1 Research Questions
1.3.2 Significance of This Research
1.4 The Organization of the Thesis
Chapter 2 Literature Review
2.1 Overview of MDA from SFL Perspective and VG
2.1.1 The Evolvement of MDA and Emergence of VG
2.1.2 Relevant Applications of MDA and VG
2.1.3 Review of Studies on the Relations between Images and Verbiage
2.1.4 Summary
2.2 Relevant Studies on the Interactive Meanings
2.2.1 Relevant Studies on the Interpersonal Meanings of Language
2.2.2 Relevant Studies on the Interactive Meanings of Images
2.2.3 Summary
2.3 Previous Researches on Food Ads
2.3.1 Related Concepts
2.3.2 Previous Studies on Food Ads
2.3.3 Summary
Chapter 3 The Framework of Analysis
3.1 Theoretical Backgrounds
3.1.1 Interpersonal Function in SFL
3.1.2 Appraisal Theory
3.1.3 Visual Grammar
3.2 The Theoretical Framework of the Present Research
3.3 Research Methods
Chapter 4 Analysis of the Interactive Meanings of Food Ads
4.1 Interactive Meanings of Images in Food Ads
4.1.1 Image Acts of Food Ads
4.1.2 Social Distance of Food Ads
4.1.3 Attitude in Food Ads
4.1.4 Modality in Food Ads
4.2 Interactive Meanings of Language in Food Ads
4.2.1 Interactive Meanings of Speech Acts in Food Ads
4.2.2 Interactive Meanings of Styles of Language in Food Ads
4.2.3 Interactive Meanings of Attitude in Food Ads
4.2.4 Interactive Meanings of Modality in Food Ads
Chapter 5 The Relations between Images and Language to Construct the Overall Interactive Meanings in Food Ads
5.1 The Relation of Reinforcement
5.2 The Relation of Complementarity
5.3 Summary
Chapter 6 Conclusion
6.1 The Major Findings
6.2 Limitations of This Research
Bibliography