赛内加尔企业海外业务绩效研究：来自中国广州的案例

摘要

This document tries to expose the performance factors of the Senegalese Micro,small and medium sized enterprises(MSMEs)involved in the internationalization of their business in China.Indeed it is based on a case study of ten of these micro-enterprises that trade and ship in Guangzhou.This empirical research is interested in their organization and management,their internal resources,as well as the business environment in which they operate.
　　Conducted under the qualitative approach,this exploratory research enabled to highlight two categories of forces that affect to some extent the performance of the Senegalese MSMEs operating in Guangzhou.They are called

目录

声明

Abstract

Acknowledgements

List of abbreviations

Contents

List of tables

List of figures

List of box

Chapter 1：General introduction

1．1 Background overview

1．2 Statement of the problem

1．3 Research questions and objectives

1．4 Significance and contribution

1．5 Structure of the research

Chapter 2：Literature review and theories

2．1 Notion of company’s performance

2．2 Factors of company performance

2．3 Doing business in China

Chapter 3：Research design and methodology

3．1 Research approach

3．2 Variables and indicators

3．3 Sampling：targeted enterprises

3．4 Data colleetion：method and instruments

3．4．1 Literature review for secondary data

3．4．2 Interviews and observation for primary data

Chapter 4：Results and discussions

4．1 General remarks on the enterprises

4．1．1 Legal status，membership and size

4．1．2 Organization and level of management

4．1．3 Scope and types of activities

4．2 Encouraging factors of performance

4．2．1 Accessibility of suppliers in Guangzhou

4．2．2 Importance of stockholder’s equity of the operators

4．2．3 Experience of the operators and their business network

4．3 Discouraging factors of performance

4．3．1 High standard of living in Guangzhou

4．3．2 Constraints related to the visa in China

4．3．3 Constraints related to the shipping towards Senegal

Chapter 5：Summary／Conclusion and recommendations

5．1 Summary／Conclusion

5．2 Managerial recommendations

5．3 Limitations and future research recommendations

References

Appendices