文摘
英文文摘
声明
Chapter 1 Introduction
1.1 Problem
1.1.1 The Significance of Study and the Source of Title
1.1.2 The Limitations of Traditional Research
1.2 Research Question and Objective
1.2.1 Research Question
1.2.2 Obiective
1.3 Type of Research and Hypothesis
1.3.1 Type of Research
1.3.2 Hypothesis
Chapter 2 Theoretical Framework and Related Literature
2.1 Theoretical Framework
2.1.1 Introduction
2.1.2 Gestalt Theory
2.1.3 Prototype Theory
2.1.4 Mental Model Theory
2.1.5 The Mental-Model Based Conversational Implicature Research
2.2 Related Literature
2.2.1 Cooperative Principle and the Limitations
2.2.2 Relevance Theory and the Limitations
2.2.3 Levinson’s Theory of Conversational Implicature
2.2.4 Stereotypical Relation and the Laws of Proximity and Similarity
Summary
Chapter 3 Method
3.1 Introduction
3.2 Materials
3.3 Design and Procedure
Summary
Chapter 4 Result
4.1 Introduction
4.2 Comparative Result Analyses
4.3 The factors influencing the model building
4.3.1 The Influence of Inferers’ Individual Prototypes
4.3.2 The Numbers of Referents in Mental Models
4.3.3 The Way of Organization of Referents in Mental Models
4.3.4 The Principle of Parsimony and Common Knowledge
4.3.5 The Influence of Inferers’ Emotion States
Summary
Chapter 5 Discussion
5.1 Introduction
5.2 Theoretical Significance and Practical Significance
5.2.1 Theoretical Significance
5.2.2 Practical Significance
5.3 The Interpretation Mechanism of Advertisement
5.3.1 The Merging of Multi-models
5.3.2 The Prototype of Multi-models
5.3.3 The Downward Causation of Multi-models
5.4 The Interpretation Mechanism of Chinese Xie Hou Yu
5.4.1 The Definition of Chinese Xie Hou Yu
5.4.2 The Formation and Interpretation of the of Chinese Xie Hou Yu
5.4.3 Empirical Study
Summary
Chapter 6 Conclusion
6.1 Summary
6.2 Validity and Reliability
6.3 Limitation and Further Research
Reference Books
Published Paper
Acknowledgements