负面信息沟通中负面程度对发送者沟通模式的影响研究
THE EFFECTS OF NEGATIVENESS TO THE SENDER’S COMMUNICATION PATTERN DURING NEGATIVE INFORMATION COMMUNICATION
摘 要
ABSTRACT
ACKNOWLEDGEMENT
CONTENTS
LIST OF TABLES
LIST OF FIGURES
INTRODUCTION
1.1 Background
1.2 Literature review
1.2.1 Media choice theory
1.2.2 Negative information communication
1.2.3 Leadership style
1.3 Research Model
1.3.1 The effect of leadership style during the communication
1.3.2 The effect of the information content
1.4 Objectives and significance
1.4.1 Objectives
1.4.2 Academic significance
1.4.3 Empirical significance
1.5 Structure of research
METHODOLOGY
2.1 Design of interview
2.2 Method of case analysis
2.3 Background of case study
2.4 Description of cases
2.4.1 Service Center A
2.4.2 Firm B
2.5 Summary
CASE ANALYSIS
3.1 The classification of negative information
3.2 The measurement of negativeness
3.2.1 Single case analysis
3.2.2 Multiple cases analysis
3.3 Critical factors and the effect of leadership style
3.3.1 Single case analysis
3.3.2 Multiple cases analysis
3.4 The Effect of Negativeness
3.4.1 Single case analysis
3.4.2 Multiple cases analysis
3.5 Summary
DISCUSSION
4.1 Implications
4.1.1 Theoretical implications
4.1.2 Practical implications
4.2 Limitations
4.3 Future directions
4.4 Summary
CONCLUSION
REFERENCE
APPENDICES
App. I The questionnaire at the first stage
App. II The questionnaire at the second stage
哈尔滨工业大学学位论文原创性声明及使用授权说明
