List of Abbreviations and Acronyms
Chapter 1 Introduction
1.1 Background of the Research
1.2 Professional Significance and Science Contribution of the Research
1.3 Literature Review
1.4 Research Objectives
1.5 Research Contents and Organization of The Document
Chapter 2 Theoretical Framework of Research
2.1 Proposed Dual System Model of Self-Regulation
2.3 Dimensions of Nonconscious Self-Regulation
2.4 Control Variables
2.5 Summary
Chapter 3 Research on Key Multi-Screening Trends and Effect of Self-Regulation on Adoption of Multi-Screening
3.1 Research model and hypotheses
3.2 Empirical Design of The Study
3.3 Descriptive Analysis
3.4 Analysis and Results of Hypothesized Model
3.5 Discussion
3.6 Summary
Chapter 4 Research Concerning Influence of Self-Regulation on Espousal of Multi-Screen Multitasking
4.1 Introduction and Background
4.2 Theoretical Framework
4.3 Empirical Design
4.4 Results and Analysis
4.5 Discussion
4.6 Summary
Chapter 5 Research on Adoption of Multi-Screening for Online Shopping and Determining Usability Preferences for M-Commerce and E-Commerce
5.1 Study 1: Gen Y’s Adoption of Multi-Screening for Online Shopping
5.2 Study 2: Consumers’ Usability Preferences for Mobile and Computer Screens for Online Shopping Activities
5.3 Summary
Chapter 6 Key Implications and Recommendations
6.1 Dual Model of Self-regulation can be Useful to Explain Behavior
6.2 Professionals can Acclimate their Business Strategies by Enhanced Understanding of Multi-Screening and its Triggers
6.3 Consumer Information Processing Model Has Evolved in the Current Multi-Screening Environment
6.4 Search engine optimization (SEO) is key to success in multi-screening settings
6.5 Media Multitasking is Multi-Screening Settings is Caused by Both Deliberative and Automatic Factors
6.6 Traditional Marketing Communication Would be Less Effective in Multi-Screening Environment
6.7 Firms Should Take Advantage of Multi-Screening Pathway of Online Shopping
6.8 Both Mobiles and Computers are Preferred Over One Another to Perform Activities Related on Online Shopping
Conclusion
结论
Appendix
参考文献
Papers Published in The Period of Ph.D. Education
声明
致谢
Resume
哈尔滨工业大学;
