摘要
Abstract
Chapter 1 Introduction
1.1 Objective and Significance of the Research
1.1.1 Theoretical significance
1.1.2 Practical significance
1.2 Layout of the Thesis
Chapter 2 Previous Studies on Interpersonal Meaning Hedges and Advertising
2.1 Studies on Interpersonal Meaning
2.1.1 Studies on interpersonal meaning abroad
2.1.2 Studies on inerpersonal meaning at home
2.1.3 Comments on studies of interpersonal meaning
2.2 Studies on Hedges
2.2.1 Studies on hedges of different perspectives
2.2.2 Studies on hedges of different genres
2.2.3 Comments on studies of hedges
Chapter 3 Theoretical Basis of the Research
3.1 Hedges and Classification
3.1.1 Fuzzy theory
3.1.2 Definition of hedges
3.1.3 Classification of hedges
3.2 Theory of Interpersonal Meaning
Chapter 4 Research on Interpersonal Meaning of Hedges in Advertising Text
4.1 Data Collection and Methods
4.2 Semantic Realization of Hedges in Advertising Text
4.2.1 Approximators
4.2.2 Shields
4.2.3 Frequency words
4.3 Pragmatic Realization and Functions of Hedges in Advertising Text
4.3.1 Pragmatic realization of hedges in advertising text
4.3.2 Pragmatic functions of hedges in advertising text
4.4 Interpersonal Meaning of Hedges
4.5 Studies on Advertising English
4.5.1 The features of the English advertising text
4.5.2 The reasons why hedges exist in advertising
4.6 The Interpersonal Meaning of Hedges in Advertising Text
4.6.1 Self-protection
4.6.2 Politeness showing
4.6.3 Persuasion
4.7 Classification of Hedges on the Perspective of Interpersonal Meaning
4.7.1 Self-protective hedges
4.7.2 Politeness showing hedges
4.7.3 Cooperative hedges
Chapter 5 Conclusion
Acknowledgement
Bibliography
Papers Published in the Period of MA Education
Appendix A