声明
摘要
Abstract
Content
Chapter One Introduction
1.1 Background of the Study
1.2 Significance and Purpose of the Study
1.3 Previous Studies Home and Abroad
1.4 Analytical Method
1.5 Structure of the Paper
Chapter Two Mottoes and Their Origins
2.1 Definition of Mottoes
2.1.1 Mottoes in Authoritative Reference Books
2.1.2 Mottoes in Papers
2.1.3 Basic Characteristics of Mottoes
2.1.4 Essence of Mottoes
2.1.5 Redefinition of Mottoes
2.2 Origin of Mottoes
2.2.1 Origin of American University Mottoes
2.2.2 Origin of Chinese University Mottoes
Chapter Three Selection of Universities
3.1 Four Authoritative World University Rankings
3.1.1 USNEWS(TOP 400)
3.1.2 QS(TOP 600)
3.1.3 THE(TOP 400)
3.1.4 ARWU(TOP 500)
3.1.5 Methodology of Four Authoritative World University Rankings
3.2 University Selection
3.3 Lists of Mottoes
3.3.1 American Universities
3.3.2 Chinese Universities
Chapter Four Analysis and Discussion of Selected Universities
4.1 Similarities of Mottoes
4.1.1 In Content
4.1.2 In Function
4.1.3 In Presentation
4.1.4 In Source of Ideas
4.2 Differences of Mottoes
4.2.1 Different Form Features
4.2.2 Hofstede’s Cultural Dimension Theories
Chapter Five Conclusion
5.1 Findings
5.2 Limitation and Suggestion for Future Study
References
Introduction of the Author
Publications During the Program
Acknowledgments