封面
中文摘要
英文摘要
目录
Chapter One Introduction
1.1 Research Background
1.2 Research Questions
1.3 Research Significance and Research Purpose
1.4 Research Overview
Chapter Two Literature Review
2.1 Review of Previous Studies of Activity Titles
Chapter Three Theoretical Frameworks
3.1 Introduction to Aristotle Three Rhetoric Elements
3.2 Introduction to Social Action Theory (SAT)
3.3 Introduction to Holsti’s Content Analysis 15 Usages
3.4 Analysis Framework for this Research
Chapter Four Methodology
4.1 Research Purpose and Research Questions
4.2 Research Subjects
4.3 Mixed-Method Research
4.4 Research Instruments
4.5 Data Collection and Analysis
Chapter Five Results and Discussions
5.1 Results
5.2 Discussions
Chapter Six Conclusions
6.1 Major Findings
6.2 Limitations
致谢
参考文献
Appendix A: 基于T?帕森斯社会活动理论的校园社团活动标题的印象调查
Appendix B:Pilot Study of Test Reports about Questionnaire’s Reliability and Validity
Appendix C:750 campus activity titles from five 985-project sponsored Chinese Universities
Appendix D:Analysis results of SAT elements in 750 campus activity titles