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China's Laozihao: The Management and Maintenance of Corporate Heritage Brands

机译:中国的老子号:企业传统品牌的管理与维护

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Our research-and the research from our earlier research collaborators-have revealed,there is prima facie evidence to suggest that corporate heritage brands are a global phenomenon:not only do western heritage brands engender considerable interest and loyalty in their territories but it would appear indubitably to be the case that within the People's Republic of China the very some phenomenon may be found.Moreover,the importance and value of this distinct category of company has been recognized by the Government in China.The recent interest in corporate heritage brands in China-even if though many Chinese corporate heritage brands have not,alas,endured as a result of the radical changes within the business environment over the last sixty years-means that our research may,perhaps,be timely.
机译:我们的研究以及早期研究合作伙伴的研究表明,有初步证据表明企业传统品牌是一种全球现象:西方传统品牌不仅在其领域引起了极大的兴趣和忠诚度,而且还会毫无疑问地出现在中华人民共和国境内可能会发现一些现象。此外,在中国,这种独特类别的公司的重要性和价值已得到中国政府的认可。近来,中国对企业传统品牌的兴趣是:即使在过去的60年中,由于许多商业环境发生了根本性的变化,即使许多中国公司的传统品牌都没有,但是,这意味着我们的研究也许是及时的。

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