What determines online consumers to migrate from PC to Mobile Terminals?-An empirical research on consumers' online channel-migration behaviors

摘要

With the improvement of telecommunication and wireless Internet-access technologies, smart mobile terminals have been extensively applied for mobile shopping.In this paper, PPM Model is taken as a theoretical framework and an empirical research method is employed to determine the antecedents influencing consumers' decisions on migrating from PC-based shopping to mobile shopping.We found that inconvenience, security, perceived usefulness, and perceived ease of use are the significant antecedents influencing consumers' channel migration intention of choosing mobile shopping.