Virtual community based marketing: A conceptual model for tourism industry

摘要

Nowadays, Virtual community is one of the fastest developing phenomenon in the cyberspace, more and more internet users participate communities to find information, entertainment, even for psychological and social needs. The interactivity among the virtual community members had already played important roles when consumers want to do some decision-making. This paper propose a conceptual virtual community based marketing model for the tourism industry, which combine the futures of virtual community with e-marketing, to help and encourage enthusiasm customers to act as a voluntary marketers.