Research on Pricing Strategy of Chinese Aviation Market Based on Revenue Management

摘要

Since the revenue management theory introduced to China, the research in China on pricing mainly focused on the study of pricing model under different demand[1], [2], but those research rarely refer to the demand characteristics of domestic passenger market, as well as to the pricing strategy which based on those characteristics. Based on the differential pricing theory, the social class of passengers and domestic competition structure between the transports, this article proposes a pricing strategy of domestic airline market which has two level structures.