Decisive Factors of Educational Influence-Multi-case Study Based on Marketing Theory

摘要

In this paper,a theoretical model for the educational influence from the perspective of different audiences to universities and educational institutions were established.Then,through field research and depth interview on Tianjin University,Tongji University and some other educational institutions,some decisive factors for the educational influence were analysis and identified.Finally,we suggest countermeasures for improving educational influence based on the Marketing Theory.