Study on the Performance Evaluation of Sustainable Tourism Supply Chain based on Balanced Scorecard

摘要

the resources of tourism limit the expansion of tourism industry. Only sustainable development strategy can help it develop healthily. This paper compares the development of tourism industry in China and other countries and discusses strategy of the sustainable tourism supply chain with tourism service agency as the core enterprise. Finally, a framework of performance evaluation indexes of the tourism supply chain is given by using balanced scorecard.