Research on Innovative Development of Tourism E-Commerce in Hubei Province of China

摘要

By using survey data and integrated analysis methods, This paper reveals the bottlenecks exist in the current travel E-commerce development in Hubei Province of China and explores the main strategies of intending tourism E-commerce innovation and development in Hubei Province. The significance of the study is: to provide a useful way of thinking for intending tourism E-commerce in the prominent personality characteristics, economies of scale, etc. in Hubei Province.