Research on Innovation and Development Strategy Based on Animation Derivatives

摘要

Basing on the creation and development of animation derivatives, this paper analyzes the current marketing situation at home and abroad, it is revealed that the main problem of animation derivative market is lack of original cartoon figure and the uncertain consumers orientation, it is pointed out that we, in time of studying the successful designing and developing mode, should centering on the product design and development and enhance product added value. On this basis, we argue that designing and developing animation derivatives will achieve the virtuous circle of cartoon industry links.