Review and Prospect on Business of PetroChina Lubricant Company

摘要

The marketing strategy of PetroChina Lubricant Company, Five Unifications and One Focus, which has been implemented during the past five years since its foundation, was reviewed in this paper. Through persistence on "overall allocation of resources, overall adoption of product standards, overall distribution of network structure, overall management of prices, overall organization of research activities", a series of brand integration initiatives were fulfilled with focused efforts in 2005. And the development trend of PetroChina Lubricant Company was also prospected in this paper.