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Crowds replace experts: Building better location-based services using mobile social network interactions

机译:人群代替专家:使用移动社交网络互动来构建更好的基于位置的服务

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Location-based services are growing in popularity due to the ubiquity of smartphone users. The relevance of location-based query results is very important, especially for mobile phones with limited screen size. Location-based data frequently changes; this introduces challenges in indexing and ranking places. The growing popularity of mobile social networks, such as Twitter, FourSquare and Facebook Places, presents an opportunity to build better location-based services by leveraging user interactions on these networks. In this paper, we present SocialTelescope, a location-based service that automatically compiles, indexes and ranks locations, based on user interactions with locations in mobile social networks. We implemented our system as a location-based search engine that uses geo-tweets by Twitter users to learn about places. We evaluated the coverage and relevance of our system by comparing it against current state-of-the-art approaches including page-rank (Google Local Search), expert-based (Zagat) and user-review based (Yelp). Our results show that a crowd-sourced location-based service returns results that match those returned by current approaches in relevance, at a substantially lower cost.
机译:由于智能手机用户的普遍存在,基于位置的服务越来越受欢迎。基于位置的查询结果的相关性非常重要,尤其是对于屏幕尺寸有限的手机。基于位置的数据经常更改;这就给索引和位置排名带来了挑战。 Twitter,FourSquare和Facebook Places等移动社交网络的日益普及,提供了通过利用这些网络上的用户交互来构建更好的基于位置的服务的机会。在本文中,我们介绍了SocialTelescope,这是一种基于位置的服务,可根据用户与移动社交网络中的位置进行交互,自动对位置进行编译,索引和排名。我们将我们的系统实现为基于位置的搜索引擎,该引擎使用Twitter用户的地理推文来了解地点。我们通过与当前最先进的方法(包括页面排名(Google本地搜索),基于专家的(Zagat)和基于用户的评论(Yelp))进行比较,评估了系统的覆盖范围和相关性。我们的结果表明,基于众包的基于位置的服务以相当低的成本返回了与当前相关方法返回的结果相匹配的结果。

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