Engaging Bystanders Using Persuasive Technology: A Meta-analysis of Influencing Factors on Moral Courage

摘要

Interventions in emergency situations with an aggressor are characterized by potentially high costs but no or very little direct reward for an intervening person. In such moral courage situations, the willingness to act is critical for the safety and well-being of others. Persuasive technology has a high potential for changing attitudes and behavior and thus, supporting such a behavior for the greater good. Aiming at identifying promising persuasive strategies, a metaanalysis to identify factors relevant for moral courage was conducted. Findings highlight seven attitude and competence factors with high potential for attitude and behavior change towards morally courageous behavior. By that, the process model of helping behavior as well as social and motivational psychology results can inform evidence-based persuasive design for technology for moral courage.